Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward. In this episode, we will explore why these communities are more important than ever, and how they have become a catalyst for growth, innovation, and success in the B2B landscape. We’ll answer the question: Are Digital Communities a new marketing channel? Listen now to hear part 1 of Laliv Hadar, VP, Marketing, InVision Communications, and Michael Cooksey, Head of Qualtrics XM Community, Qualtrics’s discussion on how brands can grow digital communities, best practices, how to measure success – and so much more. Don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

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