Amplify Communities Through Technology

20/12/2021 18 min Temporada 1 Episodio 3
Amplify Communities Through Technology

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Episode Synopsis

In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is still more important than ever. While experiential marketers are much more versed today in digital engagement than they were two years ago, the landscape continues to morph. Join InVision’s Eileen Page, SVP, Digital and Ray McCarthy Bergeron, Digital Experience Director, as they take us through a series of case studies and technologies that pushes digital boundaries, enabling a much more connected and immersive experience.You will learn:Case studies on how brands are successfully building communities by rethinking their digital engagement strategies.Four critical technologies that are shaping the way marketers are building their event strategies—networking, real-time data gathering, untethering your audience, and 5G.How to leverage said technologies to cultivate communities and amplify engagement.