Harry talks to Ben Page, the Global CEO of Ipsos - one of the world’s leading market research companies. Ben gives us an overview of what market research involves and why it matters, with some interesting examples of projects that Ipsos has conducted. Ben also shares his advice for aspiring market researchers and leaders, and offers some insights into how technology could transform the sector in the future through both AI and synthetic data.Ben on LinkedInBen on TwitterIpsosArtificial Intelligence at IpsosIpsos Global TrendsTim Harford’s writing for the Financial TimesAdapt: Why Success Always Starts with Failure by Tim HarfordLeadership Without Easy Answers by Ronald A. HeifetzConnect with HarryHarry on LinkedInHarry on TwitterVisit Mission EncodeableMission Encodeable on LinkedInMission Encodeable on Twitterhttps://missionencodeable.com© Mission Encodeable 2024 Hosted on Acast. See acast.com/privacy for more information.

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