On this month's show we talk with Arjo Ghosh, the CEO of iCrossing, and the Chairman of the IPA's new Search Group, giving the lowdown on getting the most out of your search marketing. Jenny Southwell, E-marketing manager for First Direct fills us in on their pioneering use of social networking and Tim Gould, the head of marketing at Casio Electronics, talks about lifestyle-based engagement and Casio's plans for a virtual multi-story building for their customers.Download this podcast

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