In this Tech for MedTech episode of Inside MedTech Innovation, I talk with Dennis Lenard, CEO of Creative Navy, about how user interface complexity affects the real-world performance of medical devices.Dennis shares the story behind Compass, a tool his team developed to measure and reduce visual complexity in device interfaces. We explore why reducing cognitive load is critical for clinicians, how evidence—not intuition—should guide design decisions, and where regulatory thinking is starting to evolve.We also talk about the persistent gaps in how MedTech companies prioritize usability, and why simplifying a device’s interface is often a financial advantage—not just a user experience improvement.00:00 Introduction to MedTech Innovation00:44 Meet Dennis Lenard of Creative Navy00:57 The Importance of User Interface Design01:41 Introducing Compass: Measuring UI Complexity02:31 The Role of Evidence-Based Design04:08 Challenges in User Experience Design06:11 Real-World Examples and Lessons Learned08:26 Understanding Complexity in Clinical Settings12:46 Compass in Action: Success Stories17:50 The Future of Design in MedTech20:16 Overcoming Industry Challenges22:08 The Value of High-Quality Design26:31 Challenges in MedTech Adoption27:22 Working with Startups vs. Larger Companies30:32 Regulatory Approval and Design Process34:51 Sales Cycle and Acquisition Process44:14 FDA's Medical Device Development Tools (MDDT) Program49:24 Final Thoughts and AdviceFollow Shannon and Dennis:Connect with Shannon: LinkedIn: https://www.linkedin.com/in/shannonlantzyWebsite: https://www.shannonlantzy.comConnect with Dennis: LinkedIn: https://www.linkedin.com/in/dennislenard/?originalSubdomain=ukWebsite: https://creativenavy.com/

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