Obesity is one of the most complex and misunderstood chronic conditions in the world, affecting more than 60% of adults globally and 75% in the U.S. Yet, despite its prevalence, care systems continue to underdeliver, relying on one-size-fits-all advice, outdated stigma, and underutilized data.In this episode of Inside MedTech Innovation, Elina Onitskansky, founder and CEO of Ilant Health, joins Shannon Lantzy to challenge the status quo. Ilant’s model integrates behavioral science, AI, human coaching, and comprehensive care pathways, from bariatric surgery to anti-obesity medications, to deliver truly personalized obesity care at scale.Elina shares:Why obesity care has been treated differently from other chronic conditions and how stigma, bias, and lack of physician training keep it that wayHow evidence-based personalization can replace decades of fad diets and miracle curesWhy “pizza night” matters: the importance of designing care that fits real livesThe role of employers, health plans, and policy in making equitable obesity treatment available to allTimestamps: 00:00 – Should we treat all patients with obesity the same? 01:00 – Shannon’s personal connection to the topic 02:46 – How Ilant Health blends AI, behavioral science, and human coaching 04:36 – Why personalization matters in obesity treatment 06:00 – The impact of stigma and bias in clinical care 07:22 – Elina’s personal and professional journey into obesity care 10:42 – From fad diets to evidence-based solutions 13:50 – Designing treatment that fits patients’ real lives 17:00 – Rethinking how medications are labeled and prescribed 20:18 – The role of patient preferences in regulatory decisions 22:25 – Why obesity should be coded with greater granularity 24:50 – Why Ilant partners only with employers and health plans 27:00 – What a patient’s journey with Ilant looks like 31:00 – Building trust through peer navigators and empathy 33:00 – The power of longitudinal care and evolving goalsFollow Shannon and Elina:Shannon LantzyLinkedIn: https://www.linkedin.com/in/shannonlantzyWebsite: https://www.shannonlantzy.comElina OnitskanskyLinkedIn: https://www.linkedin.com/in/elinaonitskanskyWebsite: https://www.ilanthealth.com

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