Listen "2012 Ford Focus @ 2010 Detroit Auto Show Video"
Episode Synopsis
The 2012 Ford Focus, which Ford is unveiling in five-door hatchback and four-door sedan versions at the 2010 Detroit Auto Show, isn't the first time that the company has tried to design one "world car" for all its major markets.The "world car" has been to international automakers what low-fat donuts are to lovers of regular donuts — the impossible dream. So we've been down this road with Ford before with cars like the Contour and the old Fiesta. Hell, even the Model T was something of a world car.But as Ford Motor Company tries to reconcile its bread-and-butter offerings under the One Ford banner, the Focus represents the purest example of the world car ethos yet. It will be the first offering to be designed from the outset with all markets in mind. (The North American
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