Por: Ruby Ray

The need to innovate is inescapable. It is nearly conventional wisdom these days (judging by the number of books on this subject) that survival depends on creative ideas, not just having them but making them happen and these are the differentiators that create a competitive advantage. While on the subject, we also need to differentiate between innovation and creativity as well as that between innovation and “juggad”......we shall talk about it as we go along...cheers!

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