23. The Importance of Strategically Framing Fees

09/09/2022 9 min
23. The Importance of Strategically Framing Fees

Listen "23. The Importance of Strategically Framing Fees"

Episode Synopsis


😤 Thinking about banking as a dry-cleaner shop: no one complains about fees at the dry-cleaners. 01:13🔔 Bankers failed to show the value of the services they provide to customers. 2:50🆓 Banking services and word free were used together for years. 3:47🎯 How do you drive the story of value to your customers? 05:46LinkConnect with David: www.linkedin.com/in/dlpspeaks