ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "The Definitions of Innovation"
What is the right definition of innovation? What about open innovation? We could spend days arguing this and it would to some extent be a waste of time. That is one of my observations on the definitions of innovation, which is the topic I address in this podcast where you can also hear these messages: • companies should develop a common language and understanding rather than a definition • open or external innovation is more like a mindset than a process or toolbox • companies must become better communicators on their innovation capabilities This is a quick, 5 minutes podcast. I hope you will enjoy it!
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