As the beverage industry heats up, convenience store operators are debating about embracing this fast emerging category despite its legal gray area. Meet Melissa VonderHaar, she is a nationally recognized expert in the convenience store channel . She regularly writes for the sector, covering stories specifically on cannabis, tobacco, vapor, and alcohol categories, and she speaks on the subject at numerous industry events. She is also Head of Industry Relations for iSEE Store Innovations. Melissa shares important insights on why convenience stores will massively benefit from selling THC drinks, and it may be the tipping point for mass distribution and acceptance for this category. https://www.iseeinnovation.com/ https://www.linkedin.com/in/melissavonderhaar
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected]. Portfolio:  LinkedIn   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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