Disrupting outdated marketing practices

24/06/2024 28 min Temporada 2024 Episodio 6

Listen "Disrupting outdated marketing practices"

Episode Synopsis

In this episode, we’re talking with the founders of CAASIE who are working to disrupt outdated marketing processes to match modern business practices. Jeff and Taryn have utilised their marketing backgrounds and have developed an online platform making outdoor advertising accessible for small businesses through a pay-per-play
model. Their goal is to help small businesses easily reach their audience by giving them easier access to billboards and public screens from major highways to shopping centres and gyms as part of their marking plans.