On this episode, I talk about TikTok Instant Pages. I reference this article.
Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand.
Why TikTok Instant Page?
Seamless customer journey: Streamlined browsing on TikTok and owned sites ensures a smooth experience for users. Instant Page allows brands to tell their story by highlighting products, services and promotions to users coming from In-Feed Ads. This not only boosts load time and conversions, but also encourages users to spend more time learning about the brand.
Lightning speed: TikTok Instant Page is a lightweight mobile web page that loads up to 11 times faster1 than standard mobile web, driving on-site duration and performance by capturing attention when it counts.
Flexible customization: Our easy-to-use drag-and-drop module allows marketers to create bespoke page layouts and content without relying on technical teams. Bring your brand message to life quickly and intuitively with customizable creative components and templates to fit any marketing scenario.
Maximize results: Optimize towards conversions that occur on your Instant Page, or leverage the TikTok Pixel to enhance delivery optimization on your own site. Drive up to 40% lower cost per action when optimizing towards conversions that occur on your Instant Page.1

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