ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Rant: Visual content and how to measure the value"
Episode Synopsis
On this episode, I talk about creating content and having that be the fuel for your marketing efforts. Measuring the success of content comes down to your visual opinion and whether or not it elevates the brand or create awareness around key messages. It is not on the performance of the content especially if you’re not providing paid support for that content. I apologize for the audio, but I wanted to sneak it in before I got to the office.
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