ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "POV: Think science before art when making content."
Episode Synopsis
On this episode, I talk about thinking science before art, when making content. For CPG and beverage brands, we think the most important messages are PFC- Product Front and Center, DTP-Describe The Product and RCO- Retailer (or any distribution) Call Out. Don’t just make tons of content for the hell of it. Get a little more tactical in 2019!
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In God we trust