Article written by Ashwin Gulati, author of the book "Soul Venture".In This Article: Why passion alone isn't enough for startup success The difference between passion and purpose in business How conviction and deep motivation drive entrepreneurs Applying the ikigai framework to find your true calling How to test your passion before launching a startupSteve Jobs famously said, “If you’re not passionate enough from the start, you’ll never stick it out.” I must respectfully disagree. ..Continue reading this article at InnerSelf.comArticle Recap:Passion may ignite an idea, but purpose sustains the journey. Entrepreneurs who focus solely on passion risk burnout when challenges arise. Instead, finding a deeper sense of purpose and conviction ensures long-term success. This article explores the importance of ikigai, testing entrepreneurial passion, and how aligning with a true purpose builds a lasting business.#Entrepreneurship #StartupSuccess #PurposeDriven #Ikigai #BusinessMindset #StartupAdvice #FindingPurpose #EntrepreneurLife #PassionVsPurpose #BusinessStrategy

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