ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Pricing Strategy for Service Businesses: Part 2"
Episode Synopsis
Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?”
Topics include:
↳ Pricing per participant
↳ Subcontracting
↳ The connection between pricing strategy and marketing strategy, and
↳ How to communicate that your organization is a high-end brand (and worth high-end pricing)
Topics include:
↳ Pricing per participant
↳ Subcontracting
↳ The connection between pricing strategy and marketing strategy, and
↳ How to communicate that your organization is a high-end brand (and worth high-end pricing)
More episodes of the podcast Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
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Business Growth Hacking Lab Part 1
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Executive Presence Part 2
30/09/2025
Executive Presence Part 1
23/09/2025
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