ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Business Development for Firms: Part 2 of 3"
Episode Synopsis
Building from last week, more fundamental marketing frameworks to focus your business development strategy.
Topics include:
↳ Business development goals and accountability.
↳ Client experience, client touch points, and referrals.
↳ New geographies, virtual offices, and cultural fit with clients.
↳ The Price/Expertise/Trust Model, and
↳ How IP and thought leadership collateral can be used within the business development process.
Topics include:
↳ Business development goals and accountability.
↳ Client experience, client touch points, and referrals.
↳ New geographies, virtual offices, and cultural fit with clients.
↳ The Price/Expertise/Trust Model, and
↳ How IP and thought leadership collateral can be used within the business development process.
More episodes of the podcast Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
Business Growth Hacking Lab Part 2
25/11/2025
Business Growth Hacking Lab Part 1
18/11/2025
Executive Presence Part 2
30/09/2025
Executive Presence Part 1
23/09/2025
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