My final episode of 2019 features Ian Malcolm - founder & CEO of Lumency, a leading sponsorship marketing agency that works with top brands like Toyota, Labatt and Telus.

Ian’s a strategic thinker who is hyper focused on value creation and continuous improvement. He is also full of insights and shares a bunch of them in this episode, including…
• The genesis of Lumency and the core values the organization lives by
• How experiential marketing and brand attitudes differ in other parts of the world
• How Budweiser’s hockey strategy in Canada took shape
• A cool story about How Bud played a part in the Jets return to Winnipeg
• Toyota’s shift to a Mobility company and how they leveraged their Olympic and Paralympic sponsorships to accelerate that shift
• Sponsorship marketing trends, including the shift back to analog experiences and changes in how brands are funding sponsorships
• Plus the benefits of working agency-side

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