This episode’s featured guest is Don Mayo – Global Managing Partner of IMI International – a globally recognized marketing consultancy specializing in pre, during and post-evaluation of marketing initiatives, including sponsorship, brand marketing and media.

For those who haven’t had the pleasure of meeting Don, this podcast will give you a small taste of his wit and intelligence. One of the true characters in our industry… Don feels big data is overrated, admits to an inherent cynicism and says he is wrong… a lot.

We cover a lot of territory in a relatively brief chat….including:
- How brands and properties are still not taking ROI as seriously as they should
- The challenges of media bias
- Examples of how Canada more than holds its own when it comes to engaging sponsorship activations.
- And great advice for sponsorship marketers.

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