This episode features Josh Epstein, Managing Director, Sponsorship at BMO. Josh is one of the most respected sponsorship executives in the country. He speaks with a passion and conviction that is rare.

We discuss...
- How 5 seconds of courage helped kick start Josh’s career.
- The amazing network Josh has cultivated over his career.
- Insights into the RBC Olympians program, an initiative that helped Olympians make the transition after their competitive days were done.
- Insight into RBC’s sponsorship of the 2010 Olympic Torch Relay and how it brought the Olympic spirit to nearly 1000 RBC branches in communities across the country.
- BMO’s sponsorship strategy, centred around what’s known as the BMO Effect. He also gives a tease about what's to come with BMO’s support of the MLS and soccer in Canada as we head towards the 2026 FIFA World Cup.
- Sponsorship industry trends and personal and professional development advice.

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