In many fields we hear about someone who is an ‘overnight
success’. But further research usually reveals that they’ve put in years of
hard work before they seem to suddenly start kicking big goals.
Kevin Mayne is a great example of this. After completing a
science degree followed by an MBA, Kevin worked in the multinational corporate
world for more than a decade before joining the national cycling charity, Cycling
UK, as their CEO in 1998.
Kevin has been working with quiet determination in the
cycling advocacy field for the 25 years since then.
Since 2019 Kevin has been CEO of Cycling Industries Europe.
This dynamic global bicycle industry funded group has gradually helped to unlock
billions of Euros for cycling infrastructure projects across Europe.
But as Kevin foreshadows in this interview, the combined
impacts of Covid and the Russian invasion of Ukraine have suddenly propelled he
and his organisation from being considered by key European political leaders as
a noisy annoyance to being taken seriously.
Kevin and his team now have increased access and
relationship with the most senior elected politicians and officials in the
European Parliament and European Commission.
This interview was recorded in 2022. Since then, Kevin and
his team have made further progress towards historic, unprecedented new levels
of European Union level support for cycling throughout Europe that will
hopefully be announced during 2023.
To watch the video version of this interview, visit the Micromobility Report website here:
https://micromobilityreport.com.au/influencers/

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