Joshua Hon has decades of experience in the world of bicycle design and manufacture. His
father Dr David Hon, founded Dahon (a shortened version of his name) which became a well-
known, globally distributed folding bike brand.

After working at Dahon for years, Joshua branched out and set up an entirely new company
from scratch, Tern Bicycles.

Initially Tern was best known for its own designs of folding bicycles, but then Joshua ‘bet the
company’ on an ambitious project to create an entire new category of bicycle from scratch.
The result was the Tern GSD, through which Joshua Hon can take credit for creating what is
now a huge bicycle category, ‘compact cargo’.

Although this bike has ‘inspired’, as Joshua diplomatically describes it, many very similar
models from other brands, Tern has focused upon continued product innovation and
development, which has resulted in huge growth for the still relatively new company.
Throughout the journey, Joshua has developed a company with a strong culture of
environmental sustainability and advocacy.

It’s also a place where just about every team member regularly rides the products that they
make, including Joshua.

To watch the video version of this interview, visit the Micromobility Report website.

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