Listen "What Even is Data-Driven Influencer Marketing?"
Episode Synopsis
In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included!
But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing.
Answering in under 15 minutes, we’ll be taking a look at:
How you can be data-driven at influencer selection
Where optimisation fits into your data-driven strategy
And how you can measure your results to give future activations a head start
But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing.
Answering in under 15 minutes, we’ll be taking a look at:
How you can be data-driven at influencer selection
Where optimisation fits into your data-driven strategy
And how you can measure your results to give future activations a head start
More episodes of the podcast Influencer Marketing Talks
Why Some Retailers Win (and Others Don’t)
29/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.