S8 Ep21: How Panasonic’s Toughbook Created An Employee Brand Ambassador Program Ft. Birgit Raes

Influence Global Podcast - shining a spotlight on influencer marketing
15/07/2025 24 min
S8 Ep21: How Panasonic’s Toughbook Created An Employee Brand Ambassador Program Ft. Birgit Raes

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Episode Synopsis

Birgit Raes a top sales enablement specialist for Panasonic's Toughbook brand shares how they created a really targeted ambassador program with 5 of their existing successful online experts by focusing on 5 key target clients. The razor sharp focus which wasn’t about massive likes or shares but a but about drilling down to 25 accounts across 5 people was so successful that they have 22 meetings booked with this key list of targets. Listen to how they did it. And if you want to connect with Birgit here is her details https://www.linkedin.com/in/thepinkprofessional/


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