Driving Connected User Experiences

22/05/2024 36 min

Listen "Driving Connected User Experiences"

Episode Synopsis

Organizations today are delving into integrating and implementing CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement.

Jason Scott, SVP, Director of Marketing Technology & Operations, First Horizon Bank, provides tips on how enterprise marketers can use a Customer Data Platform to drive connected user experiences.