ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 5 Empathy for the Cat"
Episode Synopsis
The Save the Cat scene is where we meet the hero and the hero does something to make us identify or empathize with them. I know of three ways to establish empathy and make readers instantly get the feels for characters.You showcase their extraordinary qualities. Or their ordinariness in an extraordinary world. Or you have them save a cat from a tree or a dumpster in a shoot out.
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