What’s driving consumer decisions in the ever-evolving world of functional food and beverage? In this episode, Len Monheit and Steve Imgrund unpack the latest findings from ITC’s 2025 Functional Food and Beverage Report offering a data-driven look at consumer expectations, ingredient preferences, and opportunities for brands to better align with real-world demand.Tune in for a discussion around:The rising demand for branded ingredientsThe differences between U.S. and U.K. consumersThe emerging idea of intuitive functionalityTime-of-day preferences for product useThe white space between health concerns and consumption behaviorsWhat makes consumers willing to pay moreHow brands can speak to their audience more effectivelySubscribe to our newsletter and receive an exclusive discount on our 2025 Functional Food & Beverage Survey!Connect with us on LinkedIn or visit us at itcstrategy.com

Ver todos los episodios