Insurance coverage in Canada has been largely unchanged since the industry began, so it's no surprise that lots of Canadians resent the premiums they pay for inflexible policies that often don’t meet their needs.We speak with serial entrepreneur Mike Serbinis about the explosion of on-demand and personalized services, and the way his new company League is challenging the long-standing, “one-size-fits-none” approach to insurance coverage.WE TALK TO:Mike Serbinis, co-founder and CEO of League, a startup offering a digital alternative to traditional health insurance. 

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