In this episode, the hosts discuss various aspects of the writing journey, including reflections on the New Year, the importance of setting realistic goals, and the challenges of book formatting and publishing. They introduce their guest, Dr. Jo Lukins, who shares insights on the psychology of writing, the significance of audience awareness, and effective marketing strategies for authors. The conversation emphasizes the need for planning, celebrating small wins, and learning from both successes and failures in the writing process. In this engaging conversation, Dr. Jo Lukins shares her insights on author promotion, the importance of personal storytelling, and innovative writing projects. She emphasizes leveraging media to connect with audiences and discusses the potential of translation and audiobooks in reaching wider markets. The discussion also touches on the significance of authenticity in building a reader community and the creative ways authors can engage with their audience.

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