In this week's show, Rachel and Rob reflect on their Christmas experiences and discuss their writing goals for the upcoming year. They explore various strategies for achieving these goals, including setting realistic word counts and balancing freelance work with personal writing projects. The duo also delves into the challenges of audiobook production, formatting, and translation, while sharing insights on reader expectations. Additionally, they discuss the potential of Kickstarter for funding new projects and the importance of effective marketing strategies, particularly on TikTok. As they prepare for upcoming author conferences, they emphasize the significance of planning travel and managing time effectively. In this conversation, the speakers discuss various aspects of self-publishing, including the costs associated with printing books, strategies for selling on TikTok, and the importance of building a presence on social media. They also delve into pricing strategies for book bundles and the management of newsletters and Patreon engagement to maintain reader interest and support.

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