Becky Hutner, director of Fashion Reimagined, talks about her new documentary following UK designer Amy Powney, on her mission to create a sustainable collection from field to finished garment.
Raised off-the-grid in rural Lancashire, in the north of England, fashion designer Amy Powney always felt uneasy about the environmental impact of her industry. When she won Vogue’s Best Young Designer of the Year Award, she used the £100,000 prize money to create a sustainable collection and transform her entire business, Mother of Pearl - now subject of a feature film-length documentary.
Director Becky Hutney shares her own sustainability journey, putting her individual awareness and skills to collective action, and meeting ‘heroes’ like Katherine Hamnett and Dana Thomas. We see how the team tackle traceability along the wool supply chain, taking them to producers in South America, and what laws on labelling and product passports could do for consumers’ understanding of clothing. Plus, Hutney shares Mother of Pearl’s slow, ‘seasonless’ approach fashion, business innovations in denim, and how we can have it both - degrowth, and a high street revival.
Fashion Reimagined is out in cinemas now, and available to stream on Sky Documentaries and NOW from 9 April 2023.

IMAGE: Dean Chapple.
SOUNDS: Fashion Reimagined.
PRODUCER: Jelena Sofronijevic.

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