ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Should you focus on Demand Generation instead of Lead Generation? | Episode 116"
Episode Synopsis
Lead Generation is where it’s at – but it has it’s problems. Low conversion rates, sales people who complain about lead quality and constant rising CPAs. Is there a better way? And is Demand Generation the answer? We talk about that AND analyze Uber’s marketing effort and are their ads racists? All that and a whole lot more in this episode of IB!
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