In this epsiode, Protocol 80's inbound education consultant, Zachary Ware, and inbound marketing media specialist, Rachel Close, explore the concept of brand voice and its role in creating authentic connections with your audience. They discuss what it means to have a "brand voice" online and why it’s essential for your business's identity and success, how to create content that resonates with your target audience, how to choose the right platforms, influencers for business, and more. Whether you’re a seasoned marketer or just starting your brand journey, this episode is packed with valuable insights to help you develop a strong, authentic brand voice that stands out in today's crowded digital landscape.

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