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Episode Synopsis "IRI Talks...with Craig Lawrie, IRI Analytics Director & Elzane Pretorius, IRI Director of Trade Analytics"
“In this podcast, members of the IRI UK Analytics team introduce you to Business Value Drivers, the latest analytics innovation powered by IRI Liquid Data.Business Value Drivers combines the power of econometric modelling with weekly sales data and pushes out the insights to the entire commercial team. It takes just minutes to get to the ‘why’ behind the ‘what’.In a recent short survey, 54% of respondents told us that they spend too much time diagnosing market and brand performance.Perhaps more concerning is that 88% told us that they have a gap or reliance on key individuals to provide in-depth analysis on market and brand performance.Business Value Drivers is an ‘always-on’ analytics solution that accelerates and democratises insights that would normally take weeks or months.For more information, contact [email protected]
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