Annalea Krebs is the founder and CEO of Social Nature, a product discovery and trial platform that helps emerging brands reach consumers, and build a loyal community. On this episode of ITS, Annalea and Ali discuss how Social Nature reconciles two seemingly opposing rules: Sampling is still critical and yet most brand discovery  starts online. For wholesale-first brands, or DTC brands looking for a brick and mortar strategy, this episode is a dream.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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