How to Win Beverage, DTC and Online

In The Money: eCommerce, DTC, and CPG
09/05/2025 40 min Temporada 2 Episodio 2

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Episode Synopsis

In this episode of In the Money, Fan Bi sits down with Debbie Way Mullin, founder of Copper Cow Coffee, to talk about building a CPG brand in a volatile market.They cover navigating tariffs, scaling from DTC into retail, cutting SKU complexity, and why staying mission-aligned matters more than ever. Debbie shares what’s changed in consumer behavior post-COVID, how Copper Cow rethought its product strategy, and why profitability and focus are the new growth levers.Thanks to sponsors:More Staffing - ⁠⁠https://morestaffing.co/mt/⁠⁠Numeral - ⁠⁠https://numeralhq.com/⁠⁠Parker - ⁠⁠https://www.getparker.com/⁠

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