From DTC Drift to Focused, Profitable Growth with Italian Sneakers, Brand DNA, and Doing Less, Better.

In The Money: eCommerce, DTC, and CPG
14/07/2025 32 min Temporada 1 Episodio 11

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Episode Synopsis

Chris Wichert, co-founder of Koio, joins the show to share the full story behind Koio’s transformation — from overextended DTC brand to lean, focused luxury business.In this episode, we cover:🧵 How Koio doubled down on Made-in-Italy quality (despite pressure to offshore)📉 Why they slashed SKUs and shut stores to regain margin and focus🤝 The economics behind their Rose Anvil and La Marzocco collabs📦 How Koio restructured its team and marketing to run lean and profitable👟 What they're launching next — and how they’re staying disciplined on growthIf you're navigating a reset or exploring what brand longevity really looks like in 2025, this one’s for you.

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