In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You'll discover when AI is an invaluable asset for decision support and when relying on it fully can lead to costly mistakes. You'll gain practical strategies, including the 5P framework and key questions, to confidently evaluate AI decisioning software and vendors. You will also consider whether building your own AI solution could be a more effective path for your organization. Watch now to make smarter, data-driven decisions about adopting AI in your business! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.  

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