In this episode, Andrew Davis and Chris Branch discuss the implications of Air Canada's chatbot providing incorrect information and the subsequent legal ruling. They explore the issue of liability and responsibility when it comes to AI-powered chatbots.   The conversation also touches on the hesitation of brands to adopt AI due to concerns about data privacy and legal implications. The hosts highlight the importance of testing AI systems and the potential risks of using AI for marketing and promotion.   They discuss the case of the House of Illuminati's misleading marketing and emphasize the need for common sense and thorough evaluation when using AI tools.   Takeaways Brands need to be aware of the potential liability and responsibility associated with AI-powered chatbots. Hesitation in adopting AI is often driven by concerns about data privacy and legal implications. Testing AI systems is crucial to ensure accuracy and avoid potential issues. Common sense and thorough evaluation are essential when using AI tools for marketing and promotion.

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