In this episode, I had the pleasure of speaking with Julia Kolodkina, the Founder of Aliiiens: Brand Venture Lab, about the critical role branding plays in the success of startups. Julia shared her deep expertise in crafting compelling brands and emphasized why a strong brand is essential for new businesses navigating competitive markets.
We delved into the importance of establishing a clear and consistent brand identity from the very beginning and how it can influence everything from customer perception to long-term growth. Julia also shared three top branding frameworks that every startup should consider, along with a few insightful stories that highlight the transformative power of effective branding.
If you’re a startup founder or simply interested in the world of branding, this episode is packed with valuable insights that can help you build a brand that stands out and resonates with your target audience.

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