#69: The Modern Marketing Playbook: Growth, AI, and What’s Next.

13/05/2025 1h 0min Temporada 1 Episodio 69

Listen "#69: The Modern Marketing Playbook: Growth, AI, and What’s Next."

Episode Synopsis

In this episode of Imran’s Podcast, I sit down with Kevin Bell, a veteran performance marketer who’s helped scale growth for companies like Ethos, Spin, and now Mochi Health. We break down what’s really happening across adtech, martech, and the fast-evolving world of digital growth.Kevin shares:How iOS 14.5 rewired performance marketing—and what winning teams did to adaptWhy CDPs and first-party data integrations are now essential for scalingHow Facebook rebuilt its algorithm and what it means for creators and startupsThe rise (and possible fall) of TikTok—and what platforms are next in lineHot takes on LinkedIn, Instagram, and why most teams still get creative formats wrongWhat AI-generated video and automation means for the future of adsWhether you’re a founder, growth lead, or curious about how marketing is actually changing—this is the episode you’ve been waiting for

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