Jesse Friedman interviews Aaron Campbell about hosting.com's recent rebrand from A2 Hosting and building trust through empathetic design. They discuss serving different customer segments, transitioning from infrastructure to product companies, and the importance of business vulnerability when problems occur. Campbell emphasizes hosting companies' responsibility to provide experiences that help WordPress users succeed.Click here to watch a video of this episode.
(00:00) - Teaser
(00:35) - Introduction
(02:42) - What are some of the ways to rebrand a hosting company?
(08:35) - What is Hosting.com working on right now?
(12:07) - How do you build success with agencies?
(13:23) - How do you build trust and empathy in hosting?
(26:11) - How (and why) to implement vulnerability and transparency in Hosting
(29:57) - Conclusion

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