Jesse Friedman talks with Elise Prather, WP Cloud sales team member, about ethical sales practices in hosting. They discuss building relationships over using fear tactics, consultative approaches versus high-pressure sales, and how hosting companies can hit revenue targets while maintaining trust. Elise shares strategies for creating genuine partnerships with customers without compromising ethics or community values.Click here to watch a video of this episode.
(00:00) - Teaser
(00:36) - Introduction
(02:02) - Working at Automattic
(03:23) - Current Hosting Conditions
(06:01) - Ethics in Sales and Building Trust
(09:24) - Hosting Sales Strategies and Relationship Building
(18:18) - Challenges and Ethical Dilemmas in Hosting Sales
(28:16) - Conclusion

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