In this episode, we take a closer look at the world of Performance Marketing with Emmanuel Mang.Emmanuel Mang, Performance Marketing Strategist at Hey Digital, takes us on his journey into the field, sharing how he transitioned from an engineering background to mastering the art and science of performance marketing. Revealing his unique approach to maximizing ROI through data-driven strategies and relentless experimentation, he also highlights the complexities of performance marketing, offering a clear roadmap for achieving sustainable and scalable growth.

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