Spreadable media is a theory of how media is distributed in online culture, but is the theory, originally proposed in 2013, still relevant in 2023 when everyone is trying to "go viral" online?  We take a deep dive at the theory, and look at how at it's core it is really a question of value, and how competing ways of determining the value of a cultural good continually clash against one another.Music for this episode provided by Calvin Becker, and one of his bands, the UnderLites.  You can listen to them at www.theunderlites.com and you should check out his music at calvinbecker.com(Implausi-note: had some technical issues with this one, which delayed it's release so it's probably showing up out of sequence.  It's not perfect, but I feel it's close.  Thanks for your patience.)Reach out to the showSupport the show

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