Entrepreneurial Households (EHs)—resilient, resourceful families generating multiple income streams—are rapidly transforming from recipients of development aid into independent economic agents shaping the future of emerging markets. Yet, despite their growing significance, the unique needs of EHs remain largely underserved by traditional markets.In this episode, we speak with Jyotsna from EPIC World, a platform launched by the team behind Elevar Equity, to understand how they are scaling businesses that serve EHs through insights, custom solutions, and aligned capital strategies. We explore the rise of EHs from the bottom of the pyramid, the need for specialist companies that can serve them with intent and precision, and the evolving investment models that support long-term value creation in these communities.

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