The Lead Gen Trap: Why RCBI Firms Are Paying More and Converting Less

IMI Podcasts
24/08/2025 6 min
The Lead Gen Trap: Why RCBI Firms Are Paying More and Converting Less

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Episode Synopsis

Alaattin Kilic writes that lead generation alone no longer drives results for RCBI firms when product-market fit and clear messaging are absent.View the full article here.Subscribe to the IMI Daily newsletter here. 

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