(NEWS) Depreciating Cookies Means New Strategies For Advertisers

11/11/2022 6 min Episodio 6
(NEWS) Depreciating Cookies Means New Strategies For Advertisers

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Episode Synopsis

With Apple and Google lowering the effectiveness of third party tracking advertisers need to think differentlyDescription: Since the creation of Cookies and Third Party Tracking marketers and advertisers have had tremendous success building profiles and audience using data collected on other websites. Now, in response to user demands and government signaling, Apple and Google have planned to significantly decrease how effective these strategies can be. We dive into how this affects marketing strategies.Brought to you by: https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.https://www.birdwellsolutions.com/ For all of your Web 3 development needs

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