Crown Royal, the company known for strong Canadian whiskey and quality liquors launched a series of digital collectibles using NFT technology that benefits troops overseas. Participants can nominate someone in active duty and if selected Crown Royal will send them a holiday care package. This is a wonderful example of holiday cheer, creative use of web3 technology, and positive brand awareness. In this episode we break down what strategy they may have had, how this fits into the current climate for NFTs, and how this compares to other brands launching holiday marketing campaigns.Nominate someone you know at https://web3.crownroyal.com/Brought to you by:MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P NealWebsite https://MyPodcast.MediaBirdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan LabsWebsite: https://linktr.ee/bennypekala

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